Splash Creative is a Shopify design agency serving DTC and ecommerce brands in New Jersey. Brand strategy, Shopify store design, and conversion-focused development from one senior-led team — the same model we use for NYC clients, available to NJ founders without the commute. David Herskowitz leads every project personally. Talk to David about your Shopify project.
The Shopify Problem Most NJ DTC Brands Have
Most New Jersey DTC brands launch on Shopify with a template — because it is fast and the product is good enough to carry early sales. Then growth stalls. Conversion rate is 0.8% when the category average is 2.5%. Paid traffic is expensive to acquire and expensive to lose. The brand does not hold attention on the product page. Return customers are not coming back at the rate the unit economics require.
The problem is almost never the product. It is the brand-to-store disconnect: the Shopify store was built to get live, not to convert. The visual identity is inconsistent across the site. The copy does not articulate why this product is different. The homepage does not match the ad creative the customer clicked. The product pages optimize for information, not for the decision.
Splash Creative builds Shopify stores for NJ DTC brands from the brand strategy up — so every design decision on every page serves the same conversion objective.
What Splash Does for NJ Shopify Brands
Brand strategy and positioning. Before any Shopify work begins, we establish what the brand needs to communicate and to whom. For a NJ skincare brand competing on shelf and online, that means knowing exactly what makes the product different and how to communicate it in the two seconds a shopper spends deciding whether to read further.
Visual identity and design system. Logo, color, type, photography direction — built as a system, not a set of assets. Everything that appears in the Shopify store, on packaging, and in ad creative is consistent because it came from the same brief.
Custom Shopify store design and development. Not a theme with a logo dropped in. A custom store designed around how your specific buyer browses, evaluates, and decides — with copy, layout, and product page structure built to reduce friction at the moment of purchase.
Copywriting included. Every page on the Shopify store is written by the same person who built the brand strategy. The copy and the design come from the same brief, which is why they work together instead of fighting each other.
Who We Work With in New Jersey
New Jersey has one of the densest concentrations of consumer goods founders and manufacturers in the United States. Supplement and nutraceutical brands in Middlesex and Bergen County. Skincare and beauty brands coming out of the Princeton corridor. Food and beverage producers across Monmouth and Morris County. Lifestyle and apparel brands in Jersey City and Hoboken. CPG companies in Essex and Somerset County competing nationally.
These brands have the same Shopify problem regardless of category: the store was built to launch, not to convert. Splash works with NJ DTC founders at two moments — when they are launching and need a brand-plus-store from day one, and when they have traction but the store is holding back their growth.
Pricing for NJ Shopify Projects
- Brand strategy and identity only (client has Shopify store): $15,000–$35,000
- Shopify store design and development only (client provides brand): $15,000–$30,000
- Full engagement — brand strategy, visual identity, and custom Shopify build: $35,000–$60,000
Copywriting is included in every engagement. No retainer lock-in — the engagement ends at launch and you own the store.
Why Not Use a Shopify-Only Agency?
Shopify development agencies build stores. What most NJ DTC brands need is a store that converts — and conversion is a brand problem before it is a development problem. The copy, the visual hierarchy, the product photography direction, the way the homepage connects to the ad the customer clicked — these are brand decisions, not development decisions. An agency that only does development will build exactly what you brief them. If the brief is weak, the store will be weak, and no amount of development quality will fix it.
Splash builds brand and Shopify together because the two cannot be separated cleanly. The same senior person — David Herskowitz — handles both, which means the store reflects a coherent strategy rather than a series of compromises made across separate vendors.
Related: Shopify design agency NYC | Shopify vs. custom website for a DTC brand | Migrate to Shopify without losing SEO | Klaviyo email marketing agency NJ | Talk to David about your NJ Shopify project
