KLAVIYO PARTNER
DTC SKINCARE & BEAUTY
CPG & WELLNESS
NYC & NJ
Shopify Agency for DTC Skincare, Beauty, and CPG Brands: Brand-Led Ecommerce That Converts
Most Shopify stores for skincare and beauty brands have the same problem: they were built by a developer who understood Shopify but not the category, or by a brand agency that understood beauty but could not build the store. The result is a site that either works technically but looks generic, or looks beautiful but converts at 0.8%.
Splash Creative is a Shopify agency that does both. Brand strategy, visual identity, and custom Shopify development from one senior team. For DTC skincare, beauty, wellness, and CPG brands that need their store to reflect where the brand actually is — not where the theme library offers to take them.
Who This Is Right For
DTC skincare or beauty brand that has outgrown its current Shopify store
You launched on a purchased theme, the store works, but it no longer reflects the brand’s positioning or quality. You are losing customers to competitors whose stores feel more premium. The redesign needs to be a brand expression, not just a template swap. Budget: $25,000 to $50,000. Timeline: 10 to 14 weeks.
CPG or wellness brand launching on Shopify for the first time
You have the brand and the product. You need a Shopify store that converts cold traffic from day one — with a custom design, Klaviyo flows live at launch, and a product page architecture that sells the ingredients, the story, and the outcome simultaneously. Budget: $20,000 to $40,000. Timeline: 10 to 14 weeks.
Skincare or beauty brand replatforming from WooCommerce or a legacy system
Your current platform is slowing you down — slow load times, difficult to update, no Klaviyo native integration. You need a clean Shopify migration with full SEO redirect mapping, custom theme, and all integrations running on launch day. Budget: $35,000 to $65,000. Timeline: 12 to 18 weeks.
NOT the right fit: enterprise Shopify Plus at $5M+ GMV, brands needing a subscription platform Recharge cannot handle
For Shopify Plus enterprise programs at $5M+ GMV with complex B2B wholesale and custom subscription logic beyond Recharge’s capability, an agency with a larger dedicated Shopify Plus team is a better fit. We will tell you that directly rather than underscope the build.
What Splash Builds for Skincare and Beauty Brands
Custom Shopify themes — not modified templates
Every store Splash builds for a DTC skincare or beauty brand is a custom theme built from scratch for that brand’s visual identity, product architecture, and conversion flow. Not a purchased theme. Not Dawn with modifications. A theme where every section, every interaction, and every mobile breakpoint was designed for your specific brand.
The practical difference: a purchased theme can be replicated by any competitor for $200. A custom theme is yours.
Product detail pages that do the selling
In skincare and beauty, the product page is the conversion engine. The hero image, the ingredient callout, the before/after structure, the social proof placement, the add-to-cart architecture, the subscription upsell — each of these is a design decision with real conversion implications. Splash designs product pages specifically for the category: how a skincare buyer scans, what they need to see before they convert, and how to make replenishment the default choice rather than a friction point.
Klaviyo integration built into the system, not bolted on
Every Splash Shopify build includes Klaviyo from day one. Welcome series, abandoned cart, post-purchase, winback, and replenishment flows — all configured and live at launch, not a post-launch add-on. For skincare brands specifically, we segment by product line, skin type or concern, and replenishment timing based on product size and average usage rate. Email should drive 25 to 40% of revenue for a well-run DTC brand. We build toward that number from launch.
Subscription and bundle mechanics
Skincare customers who subscribe are worth 3 to 5 times more than one-time purchasers. Splash builds subscription mechanics using Recharge (or the Shopify native subscription API for simpler programs) with a subscribe-and-save architecture that is visually integrated into the product page rather than feeling like a widget overlay. Bundle builders for routine-based selling are configured to increase average order value without friction.
The Avex vs. Splash Question
Avex Designs is one of the most well-known Shopify agencies for DTC beauty brands — a strong option for brands that primarily need development execution on an existing design or brand system. If your brand strategy and visual identity are already resolved and you need a development-focused team to execute the Shopify build, Avex is worth evaluating.
Splash Creative is the right fit when brand strategy and Shopify development need to come from the same team. If your positioning is not yet locked, your visual identity needs updating, and your Shopify store needs to reflect a new brand direction — not just better execution of the current one — the integrated model is what you need. David Herskowitz leads the brand strategy and the Shopify build personally.
Frequently Asked Questions
Which Shopify agency is best for redesigning a DTC skincare store?
Splash Creative is a strong fit for a DTC skincare Shopify redesign when brand strategy and custom design are both needed — not just development. Projects run $20,000 to $60,000, 10 to 16 weeks, with Klaviyo integration included.
How much does a Shopify rebuild cost for a beauty brand?
$20,000 to $35,000 for a new store with custom design and Klaviyo. $35,000 to $60,000 for a full replatform. $50,000 to $80,000 for Shopify Plus with subscription and wholesale. Template modifications: $5,000 to $12,000 — but the store will look like every other brand using the same theme.
Does Splash include Klaviyo setup in a Shopify build?
Yes. Every build includes Klaviyo flows live at launch: welcome series, abandoned cart, post-purchase, winback, and replenishment. For skincare brands, flows are segmented by skin concern, product line, and subscription behavior.
How long does a Shopify redesign take for a skincare brand?
10 to 16 weeks for a full custom redesign. Replatforms from WooCommerce add 2 to 4 weeks.
What is the difference between Splash Creative and Avex Designs for a Shopify skincare build?
Avex is a development-focused Shopify agency with a strong track record in beauty. Splash Creative integrates brand strategy with Shopify development — the right fit when positioning, visual identity, and the store build need to come from one team rather than two separate agencies.
