Email is the highest-ROI channel most NJ ecommerce brands underuse. A well-built Klaviyo program typically drives 25 to 40 percent of DTC revenue, from flows that run automatically, 24 hours a day, with no media spend. Most brands generating below 15 percent from email aren’t running a bad program. They’re running an incomplete one.
Splash Creative builds and manages Klaviyo email programs for ecommerce and DTC brands in New Jersey and nationally. We set up the flows, configure the segmentation, integrate with Shopify, and manage ongoing campaigns for brands that want email to work, not just exist.
What a Real Klaviyo Program Looks Like
Most brands launch with a welcome email and an abandoned cart sequence and call it an email program. That’s a start, not a program. A complete Klaviyo email program has five foundational flows, a campaign calendar, and a segmentation structure that prevents the most common revenue leaks.
The five foundational flows
Welcome series. The highest-converting sequence in any DTC email program. A subscriber who receives a well-sequenced welcome series converts at 3 to 5 times the rate of a subscriber who receives a single welcome email. Most brands send one email. A complete welcome series is 4 to 6 emails over 10 to 14 days, introducing the brand, establishing the value proposition, surfacing the best products, and creating urgency without screaming discount.
Abandoned cart. A 3-email sequence sent to subscribers who added to cart and didn’t complete purchase. When sequenced correctly, with the right timing, the right messaging, and a discount only in the third email, abandoned cart typically recovers 5 to 15 percent of lost revenue. Brands that send one cart email immediately leave the third-email recovery rate entirely on the table.
Browse abandonment. Recaptures high-intent visitors who viewed a product but didn’t add to cart. This is the flow most brands skip and one of the highest-value ones to add after the foundational three are working. It fires based on viewed product data synced from Shopify and converts at a meaningful rate for brands with quality traffic.
Post-purchase series. Drives repeat purchase and review collection. The 30, 60, and 90-day post-purchase window is when a customer is most receptive to cross-sell, educational content, and a review request. Most brands send a shipping confirmation and nothing else. A 3-email post-purchase series, timed to replenishment cycles for consumable products or natural reorder moments for others, materially improves repeat purchase rate.
Win-back. Reactivates lapsed customers at 60, 90, and 120 days of inactivity before they move to the suppression list. Most brands suppress after 180 days without ever attempting reactivation. A 3-email win-back sequence with a clear offer and an honest “we’d like to have you back” message recovers 5 to 10 percent of lapsed customers who would otherwise be gone.
The Segmentation Problems That Kill Email Revenue
Flow coverage is one problem. Segmentation is the other. The two most common segmentation failures in NJ DTC brands:
Sending to the full list. Sending every campaign to every subscriber is the fastest path to deliverability problems. Gmail and Outlook learn from engagement. A list with 30 percent open rates gets delivered to the primary inbox. A list with 10 percent open rates starts landing in promotions and spam, for everyone on the list, including the engaged subscribers. List hygiene and engagement-based segmentation are not optional; they are the infrastructure that makes everything else work.
Treating all buyers the same. A customer who bought once 90 days ago and a customer who has bought four times in the last six months should not receive the same message. Klaviyo’s segmentation tools make it straightforward to differentiate by purchase frequency, average order value, product category, and acquisition channel. Most brands don’t use them because setting up the logic takes time and thought. That’s the work Splash does.
How Splash Builds a Klaviyo Program
A standard Klaviyo setup engagement with Splash takes 4 to 6 weeks and covers:
- Account audit or setup. If you have an existing Klaviyo account, we audit what’s in place, flows, segments, deliverability health, integration integrity, and map the gaps. If you’re starting fresh, we configure from scratch.
- Shopify integration. We connect Klaviyo to your Shopify store, confirm all event triggers are firing, sync product data for dynamic content, and configure customer properties for segmentation.
- Foundational flow build. We write, design, and configure the five foundational flows. Every email is written in your brand voice, designed to match your visual identity, and tested against inbox placement tools before going live.
- Segmentation structure. We build your core segments, engaged subscribers, VIP customers, lapsed customers, one-time buyers, and configure the suppression logic that protects deliverability.
- Campaign calendar setup. We establish the send cadence, content themes, and approval workflow for ongoing campaigns. If you want us to manage campaigns ongoing, we scope the retainer at handoff.
David Herskowitz oversees every Klaviyo engagement. Strategy, copy direction, and email design all run through the same senior team that handles brand and Shopify work, which means your email program looks and sounds like your brand, not like a generic ecommerce template.
Who We Work With in New Jersey
Splash Creative serves ecommerce and DTC brands across New Jersey, Bergen, Morris, Essex, Middlesex, Monmouth, and Somerset Counties, plus the Route 1 corridor from Princeton to Edison. Most of our NJ Klaviyo clients are:
- Shopify stores doing $250K to $5M in annual revenue
- DTC brands in skincare, beauty, wellness, supplements, CPG, and apparel
- Brands that have Klaviyo set up but know it’s not working as well as it should
- Brands launching or replatforming to Shopify who want email set up correctly from day one
If email is generating less than 20 percent of your revenue and you’re on Klaviyo, something is broken. Start a conversation, we’ll tell you what it is and what it would take to fix it. Klaviyo setup projects start at $5,000. Monthly retainers start at $2,500.
Frequently Asked Questions
Which Klaviyo agency in New Jersey grows email revenue?
Splash Creative builds and manages Klaviyo email programs for NJ ecommerce and DTC brands. Welcome flows, abandoned cart, post-purchase, win-back, segmentation, and campaign management. Programs from $5,000. Retainers from $2,500/month.
What flows does an NJ ecommerce brand need in Klaviyo?
Five foundational flows: welcome series, abandoned cart (3-email sequence), browse abandonment, post-purchase, win-back. Most brands missing email revenue targets are running only 1 or 2 of these. Splash builds all five as a standard setup engagement.
How much does Klaviyo setup cost?
Foundational setup (5 flows, segmentation, Shopify integration, deliverability config): $5,000 to $12,000. Ongoing campaign management: $2,500 to $5,000/month. Enterprise agencies charge $15,000+ for setup. Most NJ DTC brands at $500K to $5M find the boutique tier delivers better hands-on execution at a fraction of the enterprise price.
What percentage of revenue should email drive?
25 to 40 percent for a well-run program. Under 15 percent means something is broken, missing flows, poor segmentation, or deliverability problems. All three are diagnosable and fixable within a 90-day rebuild.
Does Splash integrate Klaviyo with Shopify?
Yes, Shopify-Klaviyo integration is included in every setup engagement. Event triggers, product data sync, customer property setup, flow trigger testing. Getting the connection right at setup prevents the broken flows and missing data problems that cost brands months of revenue later.
