Email is still the highest-ROI channel in ecommerce — and most NJ brands aren’t getting close to what their list is worth. The problem is almost never the list size. It’s the program: underbuilt flows, generic templates, no segmentation, campaigns that go out when someone remembers to send them.
Splash Creative builds and manages Klaviyo email programs for NJ ecommerce brands. Strategy, design, copy, and execution — from one team that also understands the Shopify store the emails are driving traffic to.
What a Full Klaviyo Program Includes
Flow builds
The automated flows that run 24/7 and recover revenue you’d otherwise leave on the table: welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and VIP flows. Most brands have these partially set up. Rarely are they optimized. We audit what’s there and rebuild what isn’t working. See our full email service.
Campaign management
Monthly campaigns — promotional, editorial, seasonal, product launches — planned, designed, written, and sent. We handle the calendar, the copy, the design, and the send. You review and approve. That’s it.
Segmentation and list health
Sending to your whole list every time is burning deliverability and suppressing revenue. We build segments — by purchase history, browse behavior, engagement level, product category — and make sure every send goes to the right people.
Copywriting in your brand voice
Every email we send sounds like the brand. Not a generic template with your logo dropped in — actual copy written in your voice, for your audience, selling your specific products. This is what separates email programs that feel like the brand from ones that feel like blasts.
Results: The Huug Program
Huug is a NY intimates brand we’ve run the full Klaviyo program for on a monthly retainer. We audited and rebuilt all flows from scratch, took over campaign management, and write all email copy. Email went from 12% of total revenue to 35%. That’s not a marketing trick — it’s what a properly built and managed Klaviyo program does for a brand with a good product and a real customer base. Read the full case study →
Frequently Asked Questions
Is there a good Klaviyo email agency in New Jersey?
Splash Creative is a NYC-based Klaviyo agency actively serving NJ ecommerce brands. We build and manage full Klaviyo programs for NJ brands in fashion, health, beauty, and consumer goods.
How much does Klaviyo management cost for a NJ brand?
Program setup runs $5,000–$15,000. Ongoing monthly management starts at $2,500/month. See our full email marketing service for more detail.
What email revenue percentage should we be hitting?
25–35% of total revenue is the benchmark for a well-run DTC program. Below that, the flows are underbuilt or the campaigns are underperforming. Both are fixable.
NJ ecommerce brand underperforming on email?
Splash Creative builds and manages Klaviyo programs for NJ Shopify brands. Start the conversation →
