NYC Branding Agency Comparison: Splash Creative vs. Pentagram, Red Antler, Hyperakt, and Others

By , Founder and Creative Director

Written by David Herskowitz, Founder and Creative Director, Splash Creative. This comparison is written by someone who competes with these agencies directly. The goal is a genuinely useful guide — which means being honest about where each agency wins and where Splash Creative is not the right fit.

NYC Branding Agency Comparison: Who Is Right for What

Every branding agency in New York City will tell you they are the right choice. This page makes the opposite argument: the right agency depends on your specific scenario, and some of the best agencies in NYC are genuinely wrong for most companies reading this.

This comparison covers Splash Creative, Pentagram, Wolff Olins, Red Antler, Hyperakt, Lounge Lizard, and Ruckus. For each: who they are built for, what they cost, and what you sacrifice by choosing them over the alternatives. If you want the full breakdown of what makes a great branding agency in NYC and how to evaluate your options, that guide covers the landscape in depth.

Related: Best branding agency in NYC | B2B branding agency NYC | The founder-led rebrand | What a rebrand costs | About David Herskowitz | Talk to David about your rebrand

David Herskowitz

Creative Director at Splash Creative — 15+ years shaping brand identity for consumer, lifestyle, and tech companies. Notable clients include global fashion labels, Shark Tank alumni, and Fortune 500 divisions. Certified in brand strategy through Designlab.

David Herskowitz founded Splash Creative in 2010 and personally leads creative direction on every engagement, from the first positioning workshop to launch. The studio has delivered 200+ brand, web, and marketing engagements for startups, consumer brands, hospitality groups, and growing mid-market companies across New York City, New Jersey, and the US.

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