The short answer: a Series A rebrand costs between $15,000 and $200,000 depending on which tier of agency you hire and how much scope you include. Most Series A companies — B2B SaaS, fintech, and founder-led businesses repositioning for enterprise growth — spend $35,000 to $90,000 at a senior-led boutique for brand strategy, visual identity, and a custom website. Here is a transparent breakdown of what drives that number, what blows the budget, and what founders consistently underestimate.
Written by David Herskowitz, Founder and Creative Director of Splash Creative — a senior-led branding agency in NYC that works with Series A and growth-stage companies on brand strategy, identity, and web design. Projects start at $15,000.
