Startup branding / Pre-seed to Series B

A branding agency for startups that need to look two rounds ahead.

Splash Creative builds brands and websites for funded startups, from a first identity to a Series B rebrand. Strategy comes first, the identity follows, and the price is fixed before we start.

Prefer to talk? Book a free 15-minute call
Since 2010. 200+ projects shipped from Englewood, NJ for clients worldwide, including New York City.
CoverWhale brand and website by Splash Creative
Recent work CoverWhale
16+

Years building brands and websites. Started in 2010 under earlier names and launched as Splash Creative in 2017.

200+

Brand, web, and marketing projects shipped

Fixed

Scope and fee agreed in writing before kickoff. No hourly billing.

Built for teams like yours

  • You raised a round and the brand still looks like the pre-seed deck.
  • You are launching a product and need an identity and site that hold up in front of investors and buyers.
  • The team has grown and nobody agrees on how the brand should look or sound.
  • You want one studio on the brand and the website, so nothing gets lost in a handoff.
Fixed fees

Pick the stage you are at

Focused

From about $8,000
4 to 6 weeks

A focused identity or brand refresh for early-stage teams and businesses that need a credible brand fast.

  • Positioning session and brand brief
  • Logo and core identity
  • Color and type system
  • Starter brand guide
Get a quote

Brand + Website

About $25,000 to $75,000
12 to 16 weeks

The brand and the website from one team, so the site launches with the identity.

  • Everything in Identity System
  • Custom website on WordPress or Shopify
  • Site copy and page structure
  • Launch support and team handoff
Get a quote
Also on a fixed fee
  • Website only (no brand work)From about $15,000
  • Shopify store buildFrom about $20,000
  • PackagingFrom about $8,000 per SKU
  • Video production and app developmentScoped per project
  • Ongoing design retainerFrom $2,500 per month
  • AI Implementation Sprint$7,500, two weeks
  • AI ImplementationFrom $25,000
How it works

Strategy first. Then design. Then launch.

  1. 01

    Strategy and positioning

    Weeks 1 to 2

    Workshops, a competitive audit, and a written positioning statement before any design starts.

  2. 02

    Identity and design

    Weeks 3 to 6

    Logo, typography, color, and the brand system, refined on real applications instead of blank mockups.

  3. 03

    Guidelines and assets

    Weeks 6 to 7

    A brand book, working files, templates, and a handoff session with your team.

  4. 04

    Launch and rollout

    Weeks 7 to 8+

    A planned rollout across the website, sales materials, social, and packaging.

Straight answers on cost, timing, and process.

Questions we hear before every project. Still wondering? Ask us directly.

When should a startup invest in branding?

Right before a moment that puts you in front of new people: a launch, a fundraise, or a hiring push. Before product-market fit, a focused launch identity is usually enough. After a Series A, most teams need a full system that can grow with them.

How long does startup branding take?

A focused launch identity takes four to six weeks. A full strategy and identity engagement takes eight to twelve weeks, and brand plus website together usually take twelve to sixteen weeks.

How much should a startup spend on branding?

It depends on stage. Pre-seed teams usually start with a Focused engagement from about $8,000. Seed to Series A companies typically invest $12,000 or more in a full identity, and from about $25,000 up to $75,000 when the website is included.

Do you work with startups outside New York?

Yes. The studio is in Englewood, NJ, and works with clients worldwide. We meet New York City and tri-state teams in person for workshops and key milestones, and work with startups anywhere else remotely.

Can you build our website too?

Yes. We design and build custom websites on WordPress and Shopify in-house, usually in the same engagement as the brand so the site launches with the new identity.

Should we brand before or after building the product?

Brand and product can move in parallel, but lock your core positioning before you invest heavily in either. The brand is the story the product lives inside, so the positioning has to come first.

What should we ask a branding agency before hiring one?

Five questions: Does the process start with strategy, or go straight to design? Who works on the project day to day, and will you have access to them throughout? Can they show work for a company at a similar stage? What is the exact list of deliverables? Is there support after the project ends? At Splash Creative, David Herskowitz is on every project from the first call to final delivery.

What do we need ready before we start?

A clear sense of who you sell to, a few competitors you watch, and the people who will make decisions. The first two weeks of every project turn that into a written positioning statement.

Tell us what you are launching.

Share your stage, your timeline, and what is next: a launch, a raise, or a rebrand. We reply within one business day with whether it is a fit and what the next step looks like.

How can we help you?

"*" indicates required fields

Phone*
What services can we help you with?
Prefer to jump on a call?