Splash Creative is a product packaging design agency serving consumer brands in New Jersey, New York City, and nationally. We design packaging that does real work: earning shelf space, communicating brand in under two seconds, and converting shoppers at the exact moment of decision. David Herskowitz leads every project personally — brand strategy, packaging design, and copywriting from one senior team. Projects start at $8,000; most full packaging engagements run $15,000–$40,000. Talk to David about your packaging project.
What Good Packaging Design Actually Does
Packaging is the only brand touchpoint that does not require the consumer to seek it out. It is there, on the shelf, on the screen, in the hands of someone who has never heard of your brand. What happens in that moment is entirely determined by design.
Great packaging design accomplishes several things at once. It communicates your brand identity at the point of purchase, before a word of copy is read. It differentiates your product from shelf competitors who are fighting for the same visual attention. It establishes premium or value positioning through material choices, typography, color, and structure. It works across retail and DTC and ecommerce contexts, where different viewing conditions demand different design decisions. And it extends the broader brand system, so that every SKU in your line feels coherent and intentional.
Packaging that achieves all of this is not a coincidence. It is the result of brand strategy applied to print and structural design, executed by a studio that understands both.
When Brands Need a Packaging Design Agency
- New product launch. You are bringing a new SKU to market and need packaging that is shelf-ready, retailer-compliant, and brand-right from day one.
- Rebranding an existing product line. Your current packaging no longer reflects who you are, or it was designed before the brand had a real strategy. The product is good. The packaging is holding it back.
- Entering retail from DTC. What works on a product page does not automatically work on a shelf. Retail requires packaging that reads from three feet away, survives distribution, and meets retailer specifications.
- Scaling from one SKU to a full product family. A single hero product becomes a line and you need a system — color blocking, variant differentiation, hierarchy across a family of products.
- Competing against established brands on shelf. You are up against category leaders with decades of brand equity. Design is the most efficient way to close that gap at the point of decision.
Packaging Design for New Jersey Consumer Brands
New Jersey has one of the densest concentrations of consumer goods manufacturers in the United States — food and beverage producers, pharma-adjacent health and wellness brands, beauty and personal care companies, supplement and nutraceutical manufacturers, household goods brands, and pet product companies. Many are mid-sized, founder-led, or in active growth mode, competing in national retail and ecommerce channels against brands with far larger marketing budgets.
Splash Creative works with consumer brands across New Jersey and the broader New York metro region — Bergen, Morris, Essex, and Middlesex counties specifically, as well as brands shipping nationally from NJ-based manufacturing. David Herskowitz leads every engagement personally.
Product Verticals We Serve
Splash’s consumer brand packaging work spans the categories that define the NJ and NYC manufacturer landscape: supplement and nutraceutical brands, food and beverage producers, beauty and personal care companies, household goods brands, pet product companies, and DTC brands entering retail.
Related: Graphic design studio NJ | Supplement branding agency | Shopify design agency NYC | Branding agency NJ | Talk to David about your packaging project
