Wise Family Pastures has been delivering pasture-raised, organic kosher meat and poultry since 1992. The brand has a loyal following, a genuine commitment to quality, and a decades-long reputation built on the product itself. What it didn’t have was packaging and photography that matched.
In retail, shelf presence is everything. A product that looks generic gets treated as generic — regardless of what’s inside. Wise Family Pastures had the story and the standards. The visual identity wasn’t telling either.
The Work: Packaging Redesign and Product Photography
Splash Creative redesigned the packaging across every SKU — bringing warmth, clarity, and a premium feel that communicates quality and trust at a glance. The new packaging positions Wise Family Pastures where it belongs: among the premium, values-driven food brands that consumers who care about what’s in their food actively seek out.
The photoshoot gave the brand a visual library of product and lifestyle imagery that finally reflects the care and craft behind the product. Real food, real quality, presented in a way that earns its price point on the shelf and online.
Together, the work brings the brand’s external presentation in line with the internal reality — and gives Wise Family Pastures the visual foundation to grow into new retail channels and new audiences.
FAQ
Does Splash Creative handle packaging design and food photography?
Yes — packaging design and creative direction for product photography are both part of our scope. For food and CPG brands, packaging is often the highest-leverage brand touchpoint. It’s what makes the decision at the shelf or in the online cart. We approach packaging the same way we approach all brand work: strategy first, then design that earns its place in context.
If your packaging isn’t reflecting the quality of your product, let’s talk.
