Splash Creative is a web design agency serving B2B companies and professional services firms across New Jersey. We design and build custom B2B websites — not templates, not themes — from brand strategy through development, with every project personally led by David Herskowitz. No junior handoff after kickoff. Copywriting included. Projects start at $15,000; full custom B2B builds typically run $25,000–$60,000. Talk to David about your NJ web project.
Most NJ B2B companies have a website problem that isn’t actually a design problem. The site looks reasonable. The company behind it is strong. But in a competitive evaluation — a procurement process, a vendor shortlist, a referral that gets Googled — the website doesn’t hold up. It doesn’t communicate what makes the company different, it doesn’t speak to the enterprise buyer’s actual concerns, and it doesn’t make contacting the firm feel like an obvious next step.
That is a strategy problem masquerading as a design problem. The fix is a website built from positioning up — starting with what the buyer needs to believe before they convert, then designing and writing to that objective.
What NJ B2B Companies Actually Need From a Website
A B2B company’s website has one job at its core: make a qualified buyer who finds it — through a referral, a search, or a competitive evaluation — confident enough to take the next step. Everything else is secondary.
That sounds obvious. But most NJ B2B websites are built to satisfy internal stakeholders, not to convert external buyers. The leadership team wants to see their team bios prominently featured. The sales team wants to list every service. The founder wants the About page to tell the full company history. The result is a site that makes the company feel good about itself without helping a buyer make a decision.
What Splash Does for NJ B2B Web Projects
Strategy and positioning first. Before any design work begins, Splash establishes what the company needs to communicate, to which buyer, at which stage of the sales cycle. For a NJ consulting firm competing against national firms, the website needs to close a credibility gap in the first 10 seconds of a cold visit.
Custom design — no templates. Every Splash website is designed from scratch for the specific company, buyer type, and competitive context. No theme purchases, no template customization. The design reflects the positioning — which means it cannot look like every other site using the same framework.
B2B copywriting included. Copy that speaks the buyer’s language: their problem, their objection, their decision criteria. Not the company’s capabilities list. Copy is not an add-on at Splash — it is built simultaneously with the design, so the words and the visual system work as one.
WordPress development, performance-optimized. Every site built on a clean, maintainable WordPress foundation. Page speed, Core Web Vitals, and mobile experience are built in from the start — not patched in afterward.
NJ B2B Website Pricing
- Focused professional services site (5–8 pages, strategy + design + copy + dev): $15,000–$25,000
- Full custom B2B website (10–20 pages, full positioning + design + copy + dev): $25,000–$60,000
- Brand plus website (full rebrand + new site): $35,000–$75,000
Fixed scope, fixed fee. No hourly billing, no surprise add-ons.
A Recent B2B Website Engagement
Client: The Oathe Group — an established B2B professional services firm
The problem: The firm competed for enterprise contracts against national competitors. Their website positioned them as a local boutique. In competitive evaluations, decision-makers formed a first impression from the site before the first meeting — and that impression didn’t match the firm’s actual caliber.
What Splash did: Full rebrand and website redesign — positioning, custom design, and all copy written to convert a sophisticated B2B buyer evaluating the firm cold, without an introduction. David Herskowitz led the engagement personally through final launch.
The outcome: The Oathe Group now presents at a tier consistent with their actual work. The site closes the credibility gap between what the firm does and what buyers see when they evaluate it cold.
Related: Best branding agency in New Jersey | B2B branding agency NJ | Web design for law firms | Law firm website design NJ | Case study: The Oathe Group | Talk to David about your NJ website project
