Most established B2B companies in New Jersey outgrow their original brand long before they do anything about it. The logo made sense when the company had eight employees and one service line. It does not make sense now that the company has 60 employees, four practice areas, and is competing for enterprise contracts against firms that look the part. The brand becomes a liability in the room before the first word is spoken.
Splash Creative is a B2B branding agency serving established companies in New Jersey. We handle brand strategy, visual identity, and web design from one senior team — David Herskowitz leads every engagement personally, from the positioning workshop on day one to launch. Projects start at $15,000 for brand identity and $35,000 for brand plus website.
This page covers who we work with, what a full B2B rebrand includes, what it costs, and how to evaluate whether your company is ready for one.
Who We Work With
The B2B companies that get the most out of a rebrand engagement with Splash Creative tend to share a few characteristics. They are established — typically five or more years in business, with a track record of delivering results for clients. They have outgrown the brand they launched with, either because the company has grown significantly, expanded its service offering, or is now competing for a different caliber of client. And they have a founder or senior leader who understands that the brand is a business asset, not a design exercise.
Specifically, we work with:
- Professional services firms — consulting, accounting, HR, staffing, and management advisory firms that need a brand reflecting the seniority and depth of their practice
- B2B technology companies — software companies, SaaS platforms, and IT services firms that have grown past the startup phase and need a brand that signals enterprise credibility
- Manufacturers and industrial companies — NJ-based manufacturers entering new markets or competing for larger contracts where brand presentation matters in the RFP process
- Construction and trades companies — established contractors and specialty subcontractors competing for commercial work where credibility is evaluated before the bid
- Financial and insurance services firms — RIAs, insurance agencies, and financial planning firms where trust is the product and the brand has to communicate it immediately
Most of our NJ B2B clients are in the $5M to $75M revenue range. They are not startups. They are not enterprise conglomerates. They are companies with real traction that need a brand to match it. For a broader look at what to evaluate when selecting a NJ branding agency, see our full guide to NJ branding agencies.
What a Full B2B Rebrand Includes
A full B2B rebrand is a structured engagement with defined phases and deliverables. Here is what a complete engagement at Splash Creative includes.
Brand Strategy and Positioning
We begin with a positioning workshop — a structured session with the founders or senior leadership team to surface what the company actually stands for, who its best clients are, and what makes it different from the alternatives. This is not a brainstorm. It is a diagnostic process that produces a positioning statement, a competitive differentiation map, and an audience profile with enough specificity to make design decisions from.
Messaging Framework
Before any visual work begins, we build a verbal identity framework: how the company talks about what it does, in what voice, to which audiences. For B2B companies with multiple buyer types — a CFO, a department head, and a procurement team all evaluating the same vendor — messaging architecture has to carry different registers without contradicting itself. This phase produces a messaging document that governs all future copy, including the website.
Visual Identity System
The visual identity phase produces a complete identity system: logo and logo variations, color palette, typography system, iconography or illustration direction, and brand standards documentation. For B2B companies, the identity needs to work in contexts that consumer brands rarely face — RFP documents, pitch decks, LinkedIn, trade show materials, and the kind of email signature that gets forwarded to a procurement committee. We design for all of these from the start, not as an afterthought.
Web Design and Development
Most B2B rebrands include a website redesign. The website is usually the first thing a prospective client checks after a referral or a cold outreach — it is the moment where the new brand either confirms or undermines the impression the company is trying to make. We design and develop websites as part of the same engagement, which means the strategy, identity, and site are built together rather than handed off between vendors.
Copywriting
Copywriting is included in every Splash Creative engagement. We write the website copy, the brand messaging, and the supporting materials as part of the same engagement — not as a separate line item handled by a different vendor after the design is finished.
Related: Best branding agency in New Jersey | Construction company branding NJ | Healthcare branding NJ | Law firm website design NJ | How Splash Creative works | Talk to David about your B2B rebrand
