The Simchat Torah Project is a global Jewish initiative led by Mizrachi-UK. The concept: each participating synagogue receives a commemorative Torah scroll cover embroidered with the name of a fallen Israeli soldier or civilian. A permanent memorial, distributed across Jewish communities worldwide, connecting every participating shul to the memory of October 7th.
The emotional stakes were as high as any project gets. And the deadline was immovable — Simchat Torah comes once a year.
The Challenge: Build a Movement, Fast
The project needed more than a brand. It needed a full operational engine built quickly enough to matter: a website to explain the initiative and drive synagogue signups, campaign materials to spread across communities globally, and creative that could move fast enough to reach shuls in time for the chag.
Every design decision — the Torah covers, the typography, the campaign materials — had to honor the weight of what was being commemorated. There was no room for anything that felt generic, rushed, or unworthy of the occasion.
The Work
Splash Creative built the complete Simchat Torah Project identity and digital presence — brand, website, and campaign assets — on a compressed timeline that matched the urgency of the initiative. The design is reverent without being heavy, accessible without being casual. The site organized the participation process clearly so any synagogue, anywhere in the world, could sign up and receive a cover without friction.
The campaign materials gave community leaders what they needed to spread the word — in their newsletters, their social channels, and their shul communications — in a voice that matched the gravity of the project.
FAQ
Does Splash Creative work with Jewish organizations and community initiatives?
Yes — Jewish organizations, nonprofits, educational institutions, and community initiatives are a meaningful part of our client base. We understand the cultural context, the communal sensitivities, and the specific trust signals that matter in these communities. We’re a partner who gets it without needing it explained.
If you’re building something for the Jewish community and need a creative partner who understands the context, let’s talk.
