(About Project) MetaboliK is a medical weight management platform combining FDA-approved GLP-1 medications, one-on-one health coaching, and personalized nutrition in a single subscription.

Industry

Weight Management / Healthcare

Project Type

Branding
Web Design + Development

Location

New York, USA

Deliverables

Brand Guidelines
Color + Typography
Logo + Visual Identity
Shopify Setup + Customization

(Challenge)

The GLP-1 weight loss space is loud, crowded, and full of brands that look exactly the same.

MetaboliK had a genuinely rigorous medical program -- but nothing to show for it visually.

The brand needed to earn credibility fast, in a category where trust is everything and skepticism is high.

The site also had to handle a non-standard conversion path: visitors don't just sign up, they qualify first.

(Approach)

We built a brand and Shopify experience that earns trust on sight.

The identity -- a flowing M logomark, teal and lavender palette, clean modern type -- feels clinical without being cold, striking the balance between medical authority and approachability.

The site does the heavy lifting: clear program details, transparent pricing, and a frictionless qualification flow that guides visitors through eligibility without making it feel like a barrier.