Brand Strategy & Positioning
Workshops, competitive audits, and positioning frameworks that decide who you are before you decide what you look like. For NYC startups, founders, and growing companies that need a defensible brand story.
Splash Creative is a strategy-led branding studio in New York City. We design brands, identities, and websites for startups, consumer brands, and growing companies across NYC and the tri-state area. Fixed scope. Fixed fee.
We partner with NYC-based businesses where the brand is the difference between getting noticed and getting passed over. Companies who know that visual polish and strategic clarity aren’t separate decisions.
Pre-seed through Series B. You’ve got a product, real customers, and a fundraise window where the brand needs to look like the next category leader, not a side project.
Food, beverage, beauty, fashion, hospitality, fitness, and home brands selling in NYC retail or online. We design brand systems that work in store, on shelf, on screen, and on social.
Professional services, agencies, and B2B companies between $2M and $200M revenue who’ve outgrown the original brand and need to look the part of where the business is going.
End-to-end branding from strategy through identity, packaging, and website. Take the whole engagement or just the piece you need.
Workshops, competitive audits, and positioning frameworks that decide who you are before you decide what you look like. For NYC startups, founders, and growing companies that need a defensible brand story.
Logo systems, type, color, and full brand guidelines built to scale across digital, print, retail, and packaging. Includes brand book and usage rules so your team can deploy it without us.
Custom websites on WordPress and Shopify, designed in lockstep with the brand. Conversion-focused, fast, and built to last — not template flips.
Packaging systems, retail collateral, editorial, and event design for NYC consumer brands, hospitality, and lifestyle businesses that live in the physical world too.
For established NYC businesses outgrowing their original brand. Audit, strategy, and a measured rollout so you keep your equity while modernizing the system.
Email, social templates, sales collateral, and content systems built on top of the brand so marketing scales without breaking visual coherence.
Every engagement is scoped in writing before kickoff. You know what you’re getting, when you’re getting it, and what it costs. No surprise invoices.
Workshops, competitive audit, audience and category review. We end with a written positioning statement and brand strategy you can defend to your investors and your team.
Logo, typography, color, photography direction, and the supporting brand system. Two design directions, then refinement based on real applications, not abstract preferences.
Full brand book, working files, templates, and usage rules. Built so your in-house team or external partners can deploy the brand without us being in every email thread.
We sequence the rollout — website, packaging, social, sales collateral — so the brand lands as a single moment, not a drip over six months. Available as a retainer afterwards if you want continuity.
Splash Creative has been designing brands for New York companies for over fifteen years. We know how the city moves — the pace of Manhattan, the design sensibility of Brooklyn, the cultural specificity of Queens. We work with clients across all five boroughs and the broader tri-state area.
Brand strategy, identity systems, and websites for NYC and tri-state companies across consumer, services, and tech.
Good questions. Honest answers.
Most NYC branding engagements at Splash Creative fall between $15,000 and $75,000 depending on scope. A logo and identity system for an early-stage startup typically starts around $15,000. A full brand strategy plus identity plus website is usually $40,000 to $75,000+. We scope every project up front with a fixed fee, not hourly billing.
A focused logo and identity engagement runs 4 to 6 weeks. A full brand strategy and identity engagement runs 8 to 12 weeks. Branding plus website together usually takes 12 to 16 weeks end to end. We commit to a timeline in writing before kickoff.
Yes. We meet NYC clients in person for kickoff workshops, presentations, and key milestones. Day to day work and reviews happen remotely so we can move fast. We work with clients across the five boroughs — Manhattan, Brooklyn, Queens, the Bronx, and Staten Island — plus the broader tri-state area.
We work with NYC startups, consumer brands, hospitality and restaurant groups, professional services firms, and growing mid-market businesses. Sweet spot is companies between $2M and $200M in revenue, or pre-seed to Series B startups with a real product and a real go-to-market.
Three things. First, we lead with strategy — we won’t design a logo before we know what you stand for. Second, we ship fixed-fee, fixed-scope engagements so you know the cost up front. Third, we build the brand and the website together when you need both, which means no handoff drift between the agency that designed the brand and the team that built the site.
Both. Many NYC clients hire us for branding plus website together because the handoff is the most expensive part of a rebrand. We design and build on WordPress and Shopify, in-house, so the brand system is deployed by the same team that defined it.
Yes. We work with in-house marketing leaders, design teams, and creative directors. Our deliverables include full brand guidelines, working files, and a handoff session so your team can run with the system independently after launch.
Yes. We offer monthly retainers for design, web, and marketing support after launch — typically 20 to 60 hours per month — so the brand keeps evolving without you having to rebuild the relationship every quarter.
Tell us where you are — launching, rebranding, or somewhere in between. We’ll respond within one business day with whether it’s a fit and what the next step looks like.
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