Miami is not a forgiving market for a weak website. A financial services firm on Brickell Avenue is competing for clients who are evaluating four firms simultaneously and making a judgment about credibility in the first thirty seconds. A hospitality group launching a new concept in Wynwood is being discovered on Instagram before a single review is written. A real estate developer showing land to institutional investors is presenting a website before they present the deck. In each case, the website is not a brochure — it is a credibility instrument evaluated before the first conversation.
Splash Creative is a web design agency building custom websites for Miami and South Florida companies. David Herskowitz leads every project personally from the first strategy session through launch — no account team, no junior designer executing a senior creative director’s brief. Strategy, design, copywriting, and development from one team.
If you need brand identity alongside the website, see our Miami branding agency page — we offer integrated brand and web packages starting at $35,000 where both are built from the same brief by the same team.
Who We Work With in Miami
The Miami companies that get the most from a senior-led web design engagement share one characteristic: their current website is costing them business. Not because it looks bad necessarily, but because it is not doing the job their sales process requires it to do.
- Financial services firms in Brickell and Coral Gables — RIAs, family offices, wealth management practices, and fintech startups where client trust is established visually before the first meeting.
- Professional services companies — law firms, consulting practices, accounting firms, and executive search firms that need a site reflecting the quality of their work, not a template their junior associate updated last year.
- Hospitality groups — restaurant brands, hotel food and beverage programs, and multi-concept operators building a digital presence that matches the physical experience.
- Real estate companies — developers, brokerage firms, and property management companies whose site is evaluated by institutional investors, buyers, and tenants with high expectations.
- Founder-led businesses in the $5M to $75M range — companies that have outgrown the website built in their early years and need one that reflects where the company is now and where it is going.
What Makes Miami Web Design Different
The multilingual reality
A significant portion of Miami’s professional and business audience operates across English and Spanish — and in some sectors, Portuguese. That affects site architecture (do you need a full Spanish version, or strategic bilingual elements on key pages?), copy tone (what reads as authoritative in English may land differently in Spanish), and SEO strategy (Spanish-language queries for Miami professional services represent a substantial traffic opportunity most agencies ignore). We factor this in at the strategy stage rather than retrofitting it after the site is built.
The luxury-versus-authentic split
Miami contains two entirely different visual registers that rarely overlap. The Brickell, Edgewater, and South Beach register favors high contrast, architectural imagery, and a visual language drawn from international finance and hospitality design. The neighborhood register — Hialeah, Little Havana, Little Haiti, Coral Way — rewards warmth, specificity, and cultural grounding. A professional services firm trying to position itself as a premium boutique in one of these markets needs a site that speaks the right register fluently, not a template that averages both.
The mobile-first hospitality market
Miami hospitality buyers discover venues on Instagram and book on their phones. A restaurant website that is not genuinely optimized for mobile — not just responsive, but designed mobile-first — is losing reservations. We design for the device the actual buyer uses, not the one that looks better in a desktop Figma mockup.
Our Process
Every Miami web design engagement follows the same sequence: strategy before design, copy before layout, mobile before desktop. See our full process guide for the detailed breakdown of each phase from discovery through launch.
The short version: we spend the first phase on positioning — what the website needs to accomplish in your specific sales process, who the buyer is and what they need to see before they contact you, and how the site should be organized to move that buyer from landing to inquiry. That strategic foundation is written down and approved before any visual work begins. It is why our sites convert rather than just look good.
Pricing
Custom website for a Miami professional services firm or B2B company: $15,000 to $45,000 depending on scope — pages, copy volume, photography direction, and development complexity. Brand plus website from one team: $35,000 to $75,000. Most Miami engagements land in the $25,000 to $55,000 range for a full custom redesign with strategy, design, copywriting, and development included.
We do not do template-based work. Every site is custom-designed from a brief specific to your company and your buyers. That is what makes the site a sales tool rather than a formatted brochure.
Related Resources
- Miami branding agency — brand strategy and visual identity for South Florida companies, including integrated brand and web packages
- Branding agency for Miami restaurants — identity and design for South Florida hospitality groups
- Branding a restaurant group in Miami — identity systems for multi-concept hospitality operators
- How Splash Creative works — our process from first call to final launch
- Best web design agency NYC — for companies based in or expanding to New York
- Contact David directly — 30-minute call, no pitch deck. Projects start at $15,000.
