(About Project) Peninsula Pediatrics is a doctor-founded pediatric practice in Rockaway Park, NY, serving children from birth through college with evidence-based care and a deeply personal approach

Industry

Pediatrics / Healthcare

Project Type

Branding
Web Design + Development

Location

New York, USA

Deliverables

Brand Guidelines
Color + Typography
Custom Site Design
Logo + Visual Identity

(Challenge)

A pediatric practice built on warmth and trust needed a brand that parents could actually feel.

Peninsula Pediatrics isn't your average doctor's office — it's a medical home.

The challenge was creating a brand and website that could communicate that sense of care and community to new parents making one of their most important decisions.

(Approach)

We built a brand and website as warm and welcoming as the practice itself.

The identity centers on a mosaic sea turtle — a nod to the practice's beachside Rockaway home — with a heart at its shell and a palette of ocean blues and turquoise.

The website gives families everything they need to feel confident and comfortable: clear information on services, easy access to resources, and a tone that feels like a neighbor, not a clinic.