(About Project) Huug is a New York-based intimates brand with a growing e-commerce presence.
Industry
Fashion & Apparel / E-Commerce
Project Type
Email Marketing
Web Design + Development
Web Design + Development
Location
New York, USA
Deliverables
Automation Flows
Copywriting
Email Design
Klaviyo Setup + Management
Shopify Setup + Customization
Copywriting
Email Design
Klaviyo Setup + Management
Shopify Setup + Customization
(Challenge)
A fashion brand with real momentum needed a digital presence that could keep up.
HUUG required a partner who could work across the full stack -- building out custom Shopify functionality, developing email flows that actually convert, and writing copy that sounds like the brand.
Not a one-time project. An ongoing relationship.
(Approach)
We're embedded in the brand and operate like an in-house team.
On the Shopify side, we've built custom theme features including style selectors, pack size logic, a unified badge system, and visual product menus -- all tailored to how HUUG sells.
On the email side, we've audited and rebuilt their Klaviyo flows to maximize retention and recover revenue that was being left on the table.
And across everything, we write the copy -- product, email, and site -- in a voice that's consistently, recognizably HUUG.
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