(About Project) Elivate is a personal training brand built around movement and progress. They came to us needing an identity that could compete in a crowded fitness space.
Industry
Medical Practices (General) / Healthcare
Project Type
Branding
Location
Englewood, NJ
Year
2024
Deliverables
Brand Guidelines
Color + Typography
Logo + Visual Identity
Color + Typography
Logo + Visual Identity
(Challenge)
Standing out in a saturated fitness market.
Personal training brands all look the same — dumbbells, swooshes, generic energy. Elivate needed something with real edge and direction.
Our Approach
Direction over decoration.
We explored multiple logo directions before landing on a bold custom wordmark with an upward arrow built directly into the letterform. Clean, purposeful, and instantly recognizable — no fitness clichés, just momentum.
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