Some briefs are hard because the category is difficult. Some briefs are hard because the creative bar is unusually high. The Isaac Mizrahi brief was the second kind.
Isaac Mizrahi New York is one of fashion’s most iconic names — a brand built on wit, color, and a distinctly joyful point of view that has remained consistent across decades and categories. When a brand has a voice that specific and that strong, the creative work has one job: match it without diluting it.
Industry: Fashion / Retail | Location: New York, USA | Deliverables: Ad Design, Copywriting
The Challenge: A Specific Kind of Energy to Get Right
Splash Creative was brought in to design and write ad campaigns that would drive tune-in to live QVC events while stopping the scroll in a crowded digital feed. The work had to feel fun and irreverent — but it couldn’t lose the brand’s polish. It had to move fast — but it had to be unmistakably Isaac.
Fashion advertising that tries to be fun usually ends up being one of two things: aggressively quirky in a way that feels forced, or blandly cheerful in a way that communicates nothing. Isaac Mizrahi’s voice is neither of those. It’s specific — sharp, warm, visually confident, and never trying too hard.
The Approach: Lean Into the Personality
Splash Creative’s approach was simple in principle and demanding in execution: lean all the way into the personality and don’t look back. We developed two distinct campaign directions that gave the creative range while keeping the voice consistent throughout.
The Clubhouse Collection
Breezy, warm, summer-social energy. Copy that felt like something Isaac might actually say to a friend, design that used color and typography to communicate joy rather than describe it. Confident without effort — which is exactly what the brand embodies at its best.
The Pickleball Series
Sporty, irreverent, and more playful — drawing on the cultural moment around pickleball to give the campaign a timely hook without feeling like it was chasing a trend.
Design Language
Bold copy, bright color, and a playful mix of serif and script typography kept every ad feeling unmistakably Isaac. Animation added energy and gave the QVC tune-in messaging a sense of urgency that static creative couldn’t achieve alone.
What This Project Demonstrates
The Isaac Mizrahi engagement demonstrates something that gets underestimated in creative work: the ability to write and design in someone else’s voice without losing what makes that voice distinctive. Brand-consistent creative at scale is harder than it looks. The Isaac Mizrahi campaigns stayed sharp because Splash Creative treated the brand voice as the primary brief, not the product details.
Frequently Asked Questions
Does Splash Creative work with fashion brands?
Yes — across brand identity, web design, campaign creative, copywriting, and ecommerce. We’ve worked with brands ranging from emerging DTC labels to established names like Isaac Mizrahi.
How do you write in a brand’s voice without losing what makes it distinctive?
By treating the voice as the brief. Before any copy gets written, we immerse ourselves in how the brand actually sounds. We’re looking for the specific things that make this brand different from every other brand in the category — then we write from that place rather than toward a general idea of what the brand is like.
If you need campaign creative or copywriting that actually sounds like your brand, let’s talk.
