If you are evaluating NYC web design agencies and Splash Creative and Huemor are both on your list, this page is for you. Both operate in the boutique tier of the NYC market. Both do custom work. Both are worth a conversation. The question is which one is the better fit for your specific company, your buyer, and your goals.
Here is our honest read, including the cases where Huemor is the better choice.
The Short Version
Choose Splash Creative if: You are a professional services firm, B2B company, financial services or fintech startup, healthcare practice, or founder-led business. Your buyer is sophisticated, research-intensive, and skeptical. Your website needs to convert that specific audience. You want the creative director doing your work, not supervising it.
Choose Huemor if: You are a growth-stage SaaS or tech product company focused on inbound marketing conversion. Your buyer is a tech-forward decision-maker who responds to high-energy, product-forward design. You want a team with a strong track record specifically in that category.
Where Each Agency Is Strongest
Splash Creative: Professional Services, B2B, and Founder-Led Companies
Splash’s deepest track record is in professional services and B2B — the verticals where the website buyer is a general counsel, a managing partner, a CFO, or a high-net-worth individual making a considered, high-stakes decision. These buyers do not respond to the same design signals as a SaaS founder evaluating a productivity tool. They respond to authority, precision, and the visual signals of expertise and trust.
We have built websites for law firms in Manhattan and New Jersey, financial services and fintech companies launching to institutional audiences, healthcare practices serving high-net-worth patients, investigations and intelligence firms whose clients include AmLaw Top 100 firms, and B2B service companies entering enterprise sales channels. In every case, the website was designed around the specific psychology of that buyer, not around a general high-converting template.
Splash handles the full scope in house: brand strategy, UX architecture, visual design, copywriting, and development. The same senior team does all of it. No handoff between a strategy team and a design team and a development team.
Huemor: SaaS, Tech Products, and Growth-Stage Inbound
Huemor has built a strong portfolio in the SaaS and tech product space, particularly for growth-stage companies focused on inbound conversion. Their work tends toward clean, energetic design that prioritizes above-the-fold conversion and marketing automation integration. If you are a SaaS company with a well-defined inbound funnel and you need a site optimized for trial signups or demo requests from a tech-buyer audience, Huemor is worth serious consideration.
Their focus is narrower than Splash’s in terms of industry coverage, which means their SaaS and tech work is highly refined. The tradeoff is that outside that vertical, the depth of category experience is less established.
Agency Structure: Where the Real Difference Is
Both Splash and Huemor are boutique agencies. Neither is a large enterprise shop. But there is a structural difference that matters for how projects actually run.
At Splash Creative, David Herskowitz leads every engagement personally from kickoff through launch. Not managing a team that does the work — doing the work. The brand strategy, the UX architecture, the visual design, the copywriting: all of it comes from the same senior person who sold you the project. That is not a pitch posture, it is how the studio is structured.
Huemor operates with a team structure that is more typical of a growth-stage agency. Senior creative directors set the direction; a team executes. That is a reasonable model and it works well for clients who are comfortable with it. The question is whether you want the person with the most experience to be present throughout your project or primarily at the front end.
Side-by-Side Comparison
| Factor | Huemor | Splash Creative |
|---|---|---|
| Who leads your project | Senior creative sets direction; team executes | David Herskowitz leads every engagement personally from kickoff through launch |
| Best fit for | Growth-stage SaaS and tech product companies focused on inbound conversion | Professional services, B2B, fintech, healthcare, founder-led companies with sophisticated buyers |
| Copywriting included | Varies by project scope | Yes — strategy, messaging, and page copy included in every web project |
| Project range | Boutique tier, comparable to Splash | $15,000–$75,000 depending on scope |
| NYC presence | NYC-based boutique | NYC-based boutique, Midtown Manhattan |
| Industry depth | Deep in SaaS and tech products | Deep in professional services, B2B, financial services, healthcare |
The Honest Bottom Line
If your company is a growth-stage SaaS or tech product business focused on optimizing an inbound marketing funnel, Huemor is a credible choice with a refined track record in that space. We are being direct about that because it is true.
If your company is a professional services firm, a B2B company, a financial services or fintech business, a healthcare practice, or a founder-led company with a sophisticated buyer — Splash Creative is the stronger fit. We have built websites specifically for that buyer, in that decision-making context, across multiple verticals and deal sizes.
The other meaningful difference is who does the work. At Splash, the founder and creative director leads your project personally from the first conversation through launch. If that matters to you — and for many companies evaluating a $30,000 to $60,000 web engagement, it does — that is worth factoring into your decision.
If you want to have a direct conversation about whether Splash is the right fit for your project, start here.
Frequently Asked Questions
Is Splash Creative or Huemor better for B2B web design?
Splash Creative is the stronger fit for B2B companies, professional services firms, and founder-led businesses. Splash has deep experience designing for sophisticated B2B buyers — law firms, financial services companies, healthcare practices, and consulting firms — where the website needs to convert a cautious, research-intensive audience. Huemor focuses more on growth-stage SaaS and tech product companies. If your buyer is a general counsel, CFO, or managing partner, Splash is built for that audience.
How do Splash Creative and Huemor compare on price?
Both agencies operate in the boutique NYC web design tier. Splash Creative projects typically run $15,000 to $75,000 depending on scope. Huemor operates in a similar range. The difference is not price — it is what you get at that price. At Splash, the founder and creative director leads every project personally. At an agency of Huemor’s size, senior talent pitches and a team executes.
Which agency is better for a professional services firm website?
Splash Creative. Professional services — law firms, financial services, healthcare, consulting — is Splash’s primary vertical. We understand how general counsels, managing partners, and CFOs evaluate vendors online, and we design for that specific decision-making pattern. Huemor’s portfolio skews toward tech and SaaS products, which have a different buyer psychology.
Why choose Splash Creative over Huemor for an NYC web design project?
The core difference is team structure. At Splash Creative, the founder and creative director leads every project personally from kickoff through launch. At Huemor, as with most agencies of their size, senior talent presents the strategy while a team executes the build. For companies where direct access to the senior creative throughout the project matters, Splash is the right choice. For SaaS and tech product companies where Huemor has deep category experience, Huemor is worth serious consideration.
Related: best branding agencies in NYC
