If you are evaluating NYC web design agencies and Splash Creative and Huemor are both on your list, this page is for you. Both agencies operate in the boutique tier of the NYC market. Both do custom work. Both are worth a conversation. The question is which one is the better fit for your specific company, your buyer, and your goals.
Here is our honest read, including the cases where Huemor is the better choice.
The Short Version
Choose Splash Creative if: You are a professional services firm, B2B company, financial services or fintech startup, healthcare practice, or founder-led business. Your buyer is sophisticated, research-intensive, and skeptical. Your website needs to convert that specific audience. You want the creative director doing your work, not supervising it.
Choose Huemor if: You are a growth-stage SaaS or tech product company focused on inbound marketing conversion. Your buyer is a tech-forward decision-maker who responds to high-energy, product-forward design. You want a team with a strong track record specifically in that category.
Where Each Agency Is Strongest
Splash Creative: Professional Services, B2B, and Founder-Led Companies
Splash’s deepest track record is in professional services and B2B, the verticals where the website buyer is a general counsel, a managing partner, a CFO, or a high-net-worth individual making a considered, high-stakes decision. These buyers do not respond to the same design signals as a SaaS founder evaluating a productivity tool. They respond to authority, precision, and the visual signals of expertise and trust.
We have built websites for law firms in Manhattan and New Jersey, financial services and fintech companies launching to institutional audiences, healthcare practices serving high-net-worth patients, investigations and intelligence firms whose clients include AmLaw Top 100 firms, and B2B service companies entering enterprise sales channels. In every case, the website was designed around the specific psychology of that buyer, not around a general “high-converting” template.
Beyond professional services, Splash handles the full scope in house: brand strategy, UX architecture, visual design, copywriting, and development. The same senior team does all of it. There is no handoff between a strategy team and a design team and a development team.
Huemor: SaaS, Tech Products, and Growth-Stage Inbound
Huemor has built a strong portfolio in the SaaS and tech product space, particularly for growth-stage companies focused on inbound conversion. Their work tends toward clean, energetic design that prioritizes above-the-fold conversion and marketing automation integration. If you are a SaaS company with a well-defined inbound funnel and you need a site optimized for trial signups or demo requests from a tech-buyer audience, Huemor is worth serious consideration.
Their focus is narrower than Splash’s in terms of industry coverage, which means their SaaS and tech work is highly refined. The tradeoff is that outside that vertical, the depth of category expertise is thinner.
Team Structure: Who Is Actually Doing Your Work
This is the most important question to ask any agency before signing.
At Splash Creative, David Herskowitz leads every engagement personally, from the initial strategy conversation through final delivery. There is no account manager layer between you and the creative director. The person who presents the brand strategy is the person who designs the site. That structure is a deliberate choice, and it produces better work because the strategic thinking and the design execution are never separated.
As agencies grow, this structure becomes harder to maintain. The more projects running simultaneously, the more likely it is that senior talent pitches while a team delivers. Before you sign with any agency, ask directly: who will be working on my project day to day, and will I have direct access to the creative director throughout?
Scope: What Is Included vs. Extra
At Splash, every web engagement includes brand strategy, UX architecture, visual design, copywriting, and development. Copywriting in particular is something most agencies either exclude entirely or charge separately for. A website designed without copywriting embedded in the process produces design comps that never quite fit the real content, and body copy that never quite fits the visual logic.
Understand exactly what is in scope before you compare proposals. A lower-priced proposal that excludes copywriting, photography direction, and SEO architecture may cost more in total once those gaps are filled by other vendors.
Pricing
Both agencies operate in the boutique NYC web design tier. Splash Creative projects typically run $15,000 to $75,000 depending on scope, brand identity plus website, website only, or Shopify ecommerce builds. The scope is defined clearly before work begins and does not expand without client approval.
Price alone is a poor comparison metric for custom web design. The more useful comparison is what you get at a given price: who is doing the work, what is included, and what the process looks like from kickoff to launch.
How to Decide
Talk to both agencies before deciding. The right agency is the one whose team you trust, whose process makes sense for your timeline and budget, and whose portfolio demonstrates genuine experience with your type of buyer.
If you are a professional services firm, a B2B company, a fintech or financial services startup, or a founder who is personally the face of the business, those are the situations Splash is built for. Reach out and we will tell you honestly whether we are the right fit or not.
If you are a growth-stage SaaS company with a mature inbound marketing program and you need a site optimized for that specific funnel, Huemor is worth a serious conversation as well.
