prospect theory pdf
��%XgAl�ǐ�½;�ww�����OJ����Y����WƝV3$&H5Jp��~�p�/�^�׻Nu��pA��A?��kz�mY#6�"����(�6q1���`+϶Q�D����E2�[������OJ����H Individuals tend to weigh, prospects that seem more likely as a certainty rather than perceiving the prospect based on its, actual probability (Kahneman and Tversky, 1979). Choices among risky prospects exhibit several pervasive effects that are inconsistent with the basic tenets of utility theory. (2015). (June 1990). approach rewards (see Chen et al., 2001; Gruenfeld, Inesi, Magee, and Galinksy, 2008). In an endless unfolding of prospects, yesterday always pales into insignificance in the dawn of today, just as tomorrow will be. All rights reserved. They are made especially challenging under conditions of uncertainty, where it is dif‹cult to foresee the consequences or outcomes of events with clarity. expected value they receive from the insurance policy. Availability: A heuristic for judging frequency, Tversky, A., & Kahneman, D. (1981). 12 0 obj<>>> immeasurably greater still. 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