(About Project) PH Realty Capital is a New York City-based private equity real estate firm founded in 2005, with a value-add strategy across multifamily, office, retail, and mixed-use assets throughout the US.

Industry

Commercial Real Estate, Investment & Development, Residential Real Estate / Real Estate

Project Type

Email Marketing
Video + Motion
Web Design + Development

Location

New York, NY

Deliverables

Custom Site Design
Print Collateral + Signage

(Challenge)

A firm with $5 billion in transaction volume needs materials that reflect that scale -- at every touchpoint.

The existing website wasn't telling the PH Realty story clearly enough for the caliber of investors and deal partners they work with.

And every new deal brings a new OM -- each one a high-stakes document that has to communicate opportunity, credibility, and detail quickly and convincingly.

(Approach)

We rebuilt the site around the firm's track record and investment thesis, then became their ongoing design partner for deal collateral.

The website positions PH Realty clearly: who they are, what they buy, and why they win -- in language and design that holds up with institutional audiences.

For the OMs, we developed a system that produces polished, consistent deal packages for every transaction, so the quality of the presentation always matches the quality of the deal.