(About Project) Oak Funding is a New York-based real estate private equity firm offering bridge loans, mezzanine financing, and construction loans for commercial properties across the NY/NJ metro area.
Industry
Mortgage & Lending / Financial Services
Project Type
Branding
Web Design + Development
Web Design + Development
Location
New York, USA
Deliverables
Brand Guidelines
Color + Typography
Custom Site Design
Logo + Visual Identity
Color + Typography
Custom Site Design
Logo + Visual Identity
(Challenge)
A serious private lender with no brand presence to match their deal flow.
Oak Funding brings something genuinely rare to the table — the perspective of both a property owner and a lender. But without a brand, that story wasn't getting told.
(Approach)
We built a brand rooted in the same qualities that define their deals: strength, stability, and growth.
The identity centers on a hand-drawn oak tree mark — raw and distinctive, shaped around a hidden upward arrow for growth and deep roots for stability.
A forest green and warm gold palette grounds the brand in nature and quiet authority.
The website brought it together, giving Oak Funding a professional home that communicates credibility to the borrowers and partners they work with.
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