(About Project) Isaac Mizrahi New York is one of fashion's most iconic names, known for wit, color, and a distinctly joyful point of view.
Industry
Fashion & Apparel / E-Commerce
Project Type
Graphic Design + Creative
Location
New York, USA
Deliverables
Ad + Campaign Assets
Copywriting
Copywriting
(Challenge)
Isaac Mizrahi has a voice like no one else in fashion -- the creative had to match it.
The ads needed to feel fun and irreverent without losing the brand's polish, and they had to stop a scroll while driving tune-in to a live QVC event.
That's a specific kind of energy to get right.
(Approach)
We leaned all the way into the personality and didn't look back.
Bold copy, bright color, and a playful mix of serif and script kept every ad feeling unmistakably Isaac.
Two distinct campaign directions -- a breezy Clubhouse Collection and a pickleball-inspired sporty series -- gave the campaign range while keeping the voice consistent throughout.
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