Roadway Moving is the top-rated moving company in the tri-state area. Moving is a highly competitive business dependent on daily lead flow. Splash Creative worked with the company’s in-house tech team to reimagine and upgrade their CRM system. We developed an intuitive system to piggyback on their current Zoho-based CRM that enabled the company to create unlimited flows that are triggered by customer information that is simply input into the CRM system. A repeat client moving from California who contacted Roadway on Instagram? Yes, there’s a flow, trigger and email design for that.