Premier Pediatrics

ABOUT PREMIER PEDIATRICS

Premier Pediatrics prides itself on the strong relationships it builds with its patients. From prenatal visits to adolescents going off to college, their team cares for each child as if they were part of their own family. Serving the greater New York area for more than thirty years, Premier Pediatrics has locations in Manhattan, Brooklyn, and Long Island.

THE CHALLENGE

When Premier Pediatrics approached Splash Creative for a website redesign, they were looking to replace a website that didn’t work for their current needs. The site was overloaded with information and didn’t capture the warmth and nurturing environment they brought to their practice every day. Their team wanted a website that was welcoming, something that immediately made visitors understand who they were and how they could help. Premier Pediatrics wanted to stand out from the basic web templates used by other medical practices, to build something bold and gripping to attract new clients.

OUR SOLUTION

Splash Creative focused first on the look and feel of the website, understanding that choosing a doctor is an intuitive process for new parents. The goal with this fun, lively site was to attract new and expectant parents, understanding that the patient-doctor relationship is one that lasts throughout childhood and adolescence. Rather than overwhelming visitors with information, the site soothes with warm, nurturing colors and graphics that highlight the playful nature of a child’s world. The landing page is just an image, forcing the visitor to engage with the site to see what else it has to offer.

Another focus throughout the site is on video. Instead of delivering information solely through text, video prompts further engagement from the visitor and allows them to truly interact with the team at Premier Pediatrics. The most prominent video, directly below the landing image, offers feel-good testimonials from doctors and patients. The video is a true demonstration of the lifelong relationships built at this practice, and encourages potential patients to make an appointment. Other videos throughout the site include introductory videos for each physician and informational videos about medical issues every parent worries about, like croup or the measles. Rather than present information through text, these videos are an engaging entry into the world of Premier Pediatrics.