Peas Love & Carrots

When Danielle of Peas Love & Carrots approached Splash Creative for a website facelift, she was looking to capitalize on her newly released cookbook and the strong following she already had on Instagram. She was searching for something more aesthetically appealing, while also giving her more functionality than her current site offered. Danielle understood that to take her brand to the next level, she needed a site that was modern, Instagram-like, and with simple tools for her users to find the recipes they were looking for.

From her home kitchen in Israel, Danielle Renov creates delicious and approachable recipes, shares lifestyle tips and hacks, and focuses on all things related to motherhood and family. Born and raised in New York, Danielle has created a worldwide community where all are welcome. Food is the medium she uses to express her love to those around her, and her website needed to reflect the warmth and happiness that her brand projects. Whether it’s a simple dinner for the family or recipes for a large crowd, Danielle wanted a website for Peas Love & Carrots that would strengthen the very heart of her brand.

Splash Creative used the simplicity of an Instagram feed to inspire Danielle’s new site design, giving her community a familiar layout to scroll through her delicious recipes. We created a layout that was easy and fun for users and gave Danielle all the tools she needed to keep her site fresh and up-to-date with her latest posts. Most importantly, our efforts allowed her pictures to shine!

Because recipes are an integral part to the site, Splash wanted to really give visitors an immersive experience. By offering both background information and print-ready recipes, Peas Love & Carrots fans from around the world can now find their favorite recipes to bring warmth and happiness to their homes.