Splash Creative is a product packaging design agency serving consumer brands across New Jersey. Brand strategy, structural packaging concepts, and print-ready design from one senior-led team — the same model we use for NYC packaging clients, available to NJ founders without the commute. David Herskowitz leads every project personally. Talk to David about your NJ packaging project.
New Jersey has one of the densest concentrations of consumer goods manufacturers and emerging CPG brands in the United States. Supplement brands in Middlesex and Bergen County. Skincare and beauty companies along the Princeton corridor. Food and beverage producers across Monmouth and Morris County. Specialty retail brands in Somerset and Union County. All of them face the same problem: packaging designed to get to market — not designed to sell at retail or convert on Amazon.
The NJ Packaging Problem
Most consumer brands in New Jersey launch with packaging designed to get to market — not to sell. The brief was “make it look professional and get it to the printer.” The result: packaging that sits on shelf next to national brands and looks like it belongs to a different tier of company. Buyers see it. Distributors see it. The brand does not get the placement it deserves because the packaging does not signal quality at the tier the product actually occupies.
The fix is not a packaging redesign in isolation. It is a brand-led packaging project that starts with the strategic question — what does this product need to communicate, to which buyer, at which moment of purchase — and builds the packaging design from that answer.
What Splash Does for NJ Packaging Projects
Brand strategy and positioning. Before any structural or visual packaging work begins, Splash establishes what the brand needs to communicate on shelf, online, and in distribution decks. For a NJ supplement brand competing at Whole Foods and on Amazon, those are different audiences with different decision criteria — the packaging needs to work for both.
Structural concepts and dieline selection. Box dimensions, material specification, closure type, label vs. carton vs. bag — these decisions affect manufacturing cost, retail shelf space, and the unboxing experience. Splash evaluates these for the specific product and retailer context before committing to design.
Print-ready design and production files. Every project ends with print-ready files in the specifications your manufacturer requires — CMYK or Pantone, dieline registered, bleeds and safe zones correct.
Marketing materials from the same system. Trade show graphics, sell sheets, retail display units, and e-commerce imagery built from the same visual system as the packaging.
NJ Consumer Brands We Work With
- Supplement and nutraceutical brands — Bergen and Middlesex County manufacturers. FDA supplement facts panel compliance, ingredient claim accuracy, and shelf differentiation at natural and specialty retail.
- Skincare and beauty brands — NJ brands launching DTC and expanding to retail. Primary packaging (bottles, jars, tubes) and secondary packaging (cartons, boxes, sleeves).
- Food and beverage brands — Specialty food producers across Monmouth and Morris County entering regional and national retail.
- CPG and household brands — Consumer products brands in Union and Somerset County expanding distribution channels.
Pricing
- Single SKU packaging redesign (existing brand): $8,000–$15,000
- Full packaging system — brand strategy plus 3–6 SKUs: $15,000–$35,000
- Packaging plus trade show or marketing materials: $20,000–$40,000
Print-ready production files included. No retainer — the engagement ends when files are delivered and approved.
Related: Product packaging design agency NYC | Supplement branding agency | Graphic design studio NJ | Trade show and marketing materials NJ | Wellness branding NJ | Talk to David about your NJ packaging project
