5 Principles of Modern Marketing Every Business Owner Should Know


We’ve all had times when we saw an ad and thought, “Yikes, someone needs to tell that company that it’s the 21st century.” Have you ever realized that people could be saying the same about your business without your knowledge?

Marketing trends change at the drop of the hat. In fact, at the rate technology has been changing and growing in recent years, you can bet your bottom dollar that marketing looks different today than it did a few years ago.

If you need to bring your marketing up to date, start with these modern marketing principles.

1. No Online Presence = Scam

What’s the first thing people do when they hear about a business or a product today? They Google it. You need to make sure there’s something for them to find.

If a person doesn’t find a strong web presence for your business, their scam sensors immediately go off. If you don’t have visibility online, it makes you look like someone’s sketchy side business that may or may not take the money and run.

2. A Website Alone Does Not a Digital Presence Make

Let’s stick with this theme of a web presence for a moment, shall we? Having a website alone doesn’t constitute a digital presence that gives customers confidence in your trustworthiness.

You need a more established presence across the web. We’re talking about multiple social media pages, a Google local business listing, listings on other sites and directories, and more. This is why you need a multi-pronged approach to your digital marketing.

3. Google Hates Robots and Robot Imposters

Every once in a while, you’ll read a piece of content online and think, “Well this was clearly written for search engines, not humans.” You know the type: keyword-stuffed “blogs” that sound like the awkward ramblings of that one friend who gets drunk and starts repeating the same phrase over and over.

Google has gotten wise to tactics like keyword stuffing, and they aren’t having it. If your content sounds unnatural and computer-generated, it will hurt your search engine optimization. Content is king, but only authentic and valuable content.

4. People Love Humans

Who watched Office Space and said, “I’d like to patronize a soulless corporation like that one?” Literally no one.

People want to support humanized brands. They want you to have a voice and a personality. They want to feel heard and understood on a person-to-person level.

For that reason, humanizing your brand needs to be a top priority for your modern marketing strategy.

5. Live Video Rocks

It should be no surprise to you that people love videos, but as it turns out, people really love live videos. In fact, live videos get six times more engagement than non-live videos.

Every business needs live video in their marketing strategy, and there are plenty of ways to do it. You could use Facebook Live, Instagram Live, YouTube, Twitch, and the list goes on. Even a simple, “Hey folks, let’s take a tour of the office” video can help you bond with your customers.

Mastering the Art of Modern Marketing

Modern marketing is full of options, with a long list of social media platforms, content strategies, and so on. The tricky part is that you need to master all of them at one time. Or, you could just call in the pros instead.

To find out more about our modern marketing marvels, call our marketing specialists pronto.